Are you a detailer?
Let's build together
the platform you've always wanted.
We're building ZeroSwirls, the first Italian platform designed for professional detailers. Before launching, we want to hear from you: which problems it actually solves, which features are non-negotiable, and what the right price is. It takes 5 minutes to answer. In return, you can be among the first 40 beta testers - for free.
Probably you recognise yourself in at least three of these.
I'll reply to that WhatsApp later, I'm polishing right now.
Spoiler: you never will.
You write the quote on paper, then repeat it verbally to the client, then forget about it.
Do new clients find you on Google? No.
They find you because a friend recommended you.
90% of your marketing is your work itself.
You'd like a website, but who builds it? And if you build it, who keeps it updated?
You only accept cash or bank transfer. Online payments are for the others.
The bigger ones. The more established ones.
If you recognised yourself in at least three of these, you're exactly the person we want to talk to.
What we want ZeroSwirls to do for you
One place to manage everything around the work.
And a map that puts you in front of clients who are currently looking for you elsewhere.
A public map that puts you in the spotlight
Anyone searching for a detailer online today finds everything except you. On the ZeroSwirls map, clients find you by area, vehicle type, and treatment. With verified reviews, not hearsay.
A dashboard that fixes the chaos
Clients, quotes, calendar, history, payments - all in one place. Less WhatsApp, less Excel, fewer sticky notes on the workshop fridge.
AI that knows the vehicle's materials
Photograph a surface, and the AI tells you what material it is and which treatments make the most sense. A technical assistant in your pocket, not a competitor.
Integrated online payments
The client books and pays online (even just the deposit) before arriving. Fewer no-shows, fewer excuses, fewer requests for change from a €50 note.
A website included (Business plan)
Your name, your domain, your style. Optimised for Google from day one. No need to call a "friend who does websites".
An AI assistant that speaks your language
Swirly is the conversational assistant inside the dashboard. "Show me this week's leads", "Create a quote for Rossi" - it responds, understands, acts.
We're looking for 40 detailers brave enough
We're not looking for users. We're looking for people willing to tell us what works and - more importantly - what doesn't, before the market finds out.
If you're among the first 40:
- Free access to ZeroSwirls for 6 months (then price locked for 12 months)
- 1-to-1 onboarding with Luca, the founder - by call or in person
- Direct line with the dev team to report bugs and request features
- Your name in the "launch partners" list on the public website (optional)
- Reserved "early adopter" pricing when the product launches
What we ask in return:
- → Fill in the survey today (5 minutes)
- → Test the platform when it's ready (2–4 weeks of beta)
- → Tell us honestly what works and what doesn't
That's it. No payment, no legal commitment, no contract to sign.
I'm not an American startup. I'm Luca.
I've been building web platforms for ten years. For the last five I've specialised in the automotive sector - building websites and management systems for groups like Autotorino and DiBa. During that work I saw - hundreds of times - the same thing: detailers are incredible professionals who spend half their time doing everything except detailing.
So I started building ZeroSwirls. Today the platform works, but it's not finished. Before launching it to the world, I want it to be truly useful to those who will use it. That's why I need you. Not 10,000 people. Just 40. When the product is ready, you'll be the ones who made it that way.
- Luca Breccia, founder (you can write to me directly: l.breccia@zeroswirls.com )
- ▸ 10+ years of full-stack web development
- ▸ SEO specialist in the automotive sector
- ▸ Registered and operating in Italy
Questions you're probably asking yourself
5 minutes of your time.
To build the platform you've always wanted.
We're not asking for a pre-order, we're not selling anything. We're asking you to tell us what you think. If you liked what you read, the rest is just a survey.